JAMBA JUICE ENCOURAGES HEALTHY, HAPPY SUMMERTIME BLISS WITH LAUNCH OF BLACKBERRY BLISS SMOOTHIE AND SUMMER PROMOTION
Company Celebrates Limited-Time Menu Item and Invites You to Take a
ŒFake¹ation¹ with No Work, All Play Promotion at www.summerblissisback.com
EMERYVILLE (May 28, 2009) ‹ Jamba Juice announced today the national rollout
of a limited time only seasonal smoothie, the Blackberry BlissTM and its
coinciding Summer Promotion‹Summer Bliss is Back. With the warm summer
months just around the corner, Jamba¹s newest smoothie‹made with whole fruit
including blackberries, blueberries and strawberries--offers a tasty,
refreshing, good-for-you option that will leave you feeling guilt-free.
Adding additional bliss to the launch, Jamba will also unveil its No Work,
All Play Promotion at summerblissisback.com. The microsite will work as a
hub for the summer promotion, aimed to encourage consumers to enjoy the
pleasures of the warmer months even though they may not be able to escape
from work or home. Beginning May 25, summerblissisback.com will promote
summer bliss each day with automatically generated Œfake¹ation¹ photos and
Blackberry BlissTM discounts. Simply upload a photo of your face and you
will instantly appear anywhere from the beaches of Hawaii to the Pyramids of
Egypt without ever leaving your computer. And, if you post your fake¹ation
photo to Facebook, you could instantly win coupons and other great prizes,
like smoothies for a month. The summerblissisback.com microsite will also
host a ŒBlissful Word of the Day¹ that will entitle you to $1 off your
Blackberry BlissTM upon repeating it to a Jamba team member in-store.
³At Jamba Juice we believe that summer is a time to get outside, have fun
and enjoy the warm weather. Unfortunately, there are some things that stop
us from enjoying summer bliss‹like work, chores and day to day obligations,²
said James D. White, President and Chief Executive Officer, Jamba, Inc.
³The Blackberry Bliss and Summer Bliss is Back promotion is our way of
encouraging consumers to de-stress, make good-for-you choices and really
enjoy the happy, healthy fun that summer brings‹whether you are stuck at the
office, at home or simply can¹t take a real vacation. Plus, who doesn¹t
want to visit the Egyptian Pyramids without taking the long flight?²
The Blackberry BlissTM is a limited time offer and will only be available
this summer.
Visit www.summerblissisback.com to get your daily dose of bliss.
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